What will my new role involve?As our new Senior Media Planner / Buyer, you will be responsible for media planning across all media channels (with a focus on offline affiliate, podcast, print, OOH, TV, radio). Your role will involve:Target analysis and definition, plan development, media partner negotiations, buying, program execution,Overseeing campaign performance - measurement and optimizationDevelopment of campaign flowcharts, budget reports, plan summaries, status reports, pacing reports, performance reports, and buyer specificationsIn your new role, you will work closely with client teams as well as maintaining strong links with our internal Ledger Bennett teams.
Our ideal Senior Media Planner / BuyerWe are looking for an experienced Senior Media Planner / Buyer with a proven track record in a similar role (6/8 years experience). As our ideal candidate, you will be a creative, problem solver who is ready to take on a new challenge. To excel in your new role, you will have the following skills and knowledge:Strategic understanding of Fintech accountsUnderstanding the major responsibilities, accountabilities, and organization of a marketing function or department; ability to work with marketing teams/campaign managers autonomouslyKnowledge of different offline media channelsAbility to recommend best practice with most preferable media formats and options to ensure information is effectively delivered to target audiencesAbility to identify best fit media to meet campaign objectives (e.g. Awareness, Retention, Growth strategies)Able to make the most of budget efficiencies at all timesSolid vendor negotiation experience
What can we offer you?As our Senior Media Planner / Buyer you will be entitled to acompetitive salary plus a range of benefits including:Generous PTO allowance of 20 days per yearHealth Insurance with Vision and Dental; A comprehensive plan with company matching for all dependents up to 100%, including 50 % reimbursement for Vision and Dental insurance with Blue Shield, Available on the 1st of the following month after 30 days employmentTeam Outing; Travel opportunities across the US and Europe.Company Wellness plan with Class Pass matching; Online well-being account including counseling and support through BalanceWorks, Perscription drug discount card, Employee discount card and rewards program through Working Advantage, 50% company matching for up to 3 classes per month with Class PassGenerous 401k matching - Matching up to 4% with an easy to use, online system for maintaining your 401kCommuter benefits schemeFlexible Spend Account accessLife insurance planWhy work for Ledger Bennett?At Ledger Bennett you will implement best-in-class marketing solutions and adopt new and emerging technologies.We are a well-established business of experienced digital marketing professionals working in global teams to deliver data driven solutions to complex marketing, sales and customer success problems.We are growing rapidly with new offices in London, San Francisco and Chicago established in 2017. Joining us now you will be part of a fast paced and innovative agency and will have a chance to be a key part of this growth.If you have the skills and experience to excel as our Senior Media Planner / Buyer, click APPLY with your resume.