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20735

Digital Marketing Manager

  • Location : Frome , United Kingdom

  • Salary : £33000.00 to £37000.00 per annum

  • Posted : 02/10/2021

  • Position: Full time

Job Description

We are looking for an experienced Digital Marketing Manager to provide the best possible advice to clients to meet their desired outcomes.

You’ll possess experience of managing multiple projects, ideally in a fast-paced B2B agency environment.

We're looking for someone with a minimum of 5 years’ experience creating and running multi-disciplined digital campaigns including organic and paid social, on and off page SEO, and experience of planning, delivering and optimising Google Ad campaigns.

You will possess strong digital skills and will need to be adaptable to working on a variety of projects across the modern marketing landscape. It’s critical that you are able to confidently advise on campaign improvements and execute strategic plans, including helping to form KPIs with a client and planning how to achieve goals.

Experience of scoping digital projects, presenting well-considered data-driven insights and recommendations is essential. Strategies to clients, through to campaign execution are key facets to this role. We are looking for a commercial marketer; insight-driven and results-oriented at every level, who can take a proactive approach to solving complex client challenges.

Overview of the Job (primary objective and main duties):

  • Liaise with Client Strategy Directors and consult with clients to proactively seek new marketing solutions that fit their needs
  • Spearhead the agency’s digital marketing programs on behalf of clients (this may include email marketing, SEM, SEO, social media, display, or paid content campaigns)
  • Participate in developing effective paid search strategies, and able to confidently manage Google Ads campaigns on behalf of clients
  • Collaborate with creative studio and Account teams to create landing pages and optimise user experience
  • Identify trends and insights, and optimise spend and performance accordingly
  • Evaluate new marketing tools and provide guidance to internal teams and clients on their implementation
  • Manage the end-to-end process of scoping a digital project, setting it up, executing, optimising, reporting, and providing recommendations for future activities
  • Present finalised ideas and concepts to clients

Marketing | Agency | B2B | SEO | PPC | Bath | Digital Marketing | Social Media | Advertising | Integrated Campaigns | Lead Generation | Project Management | Digital Marketing Manager | Leadership | Commercial Acumen | IT | Analysis | Communication | Copywriting | Content Management | Google Ads | Strategic Marketing

Benefits

22-days annual leave (increasing yearly to 30-days max) / Training & Development Opportunities / On-site Parking / Company Pension / Health Cash Plan / Salary Sacrifice for Childcare / Cycle to Work Schemes

Essential Skills

  • Working knowledge of analytics tools (Google Analytics, Google Tag Manager)
  • Digital/Web Project Management and content marketing experience
  • Proven experience working with SEO tools to audit and monitor site performance (i.e. working knowledge of SEO tools such as SEMRush, Mangools, Ahrefs, Spyfu etc.)
  • Good understanding of Google's algorithm and SEO Best Practices, PPC Management and Spend Optimisation
  • Technical project scoping 
  • Strong time manager / multi-task ability
  • Solid written/verbal communication and presentation skills with exceptional organisational skills & attention to detail
  • Strong strategic marketing background
  • Solid knowledge of marketing tools, including Google Ads, SEO etc
  • Ability to effectively manage upwards and laterally with sold interpersonal skills
  • Analytical & Research skills
  • Agency and IT sector experience
  • Proven strong commercial appreciation with a focus on profitability

Desired Skills

  • Technical SEO
  • Strong copywriting skills 

About Company

Established in 2000, we aim to deliver future focused marketing campaigns that exceeds our clients’ expectations. We’re proud of the fact we’ve been working with companies at the forefront of technology and change. Delivering results that keep them leading the charge for a more sustainable future for business and the wider community.

Our company will reward you with a competitive salary, increasing holiday allowance (30 days, plus bank holidays after 6 years' service), fantastic health cash plan & the tools to allow you to grow to your full potential.

Job Location

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